BBB files to trademark "MeloBall1."
It looks like LaVar Ball is already preparing for the Big Baller Brand signature shoe of his youngest son, LaMelo, who is currently a junior in high school.
ESPN's Darren Rovell reports that the Big Baller Brand has filed to trademark "MeloBall1," which will likely be the name of LaMelo's future signature shoe.
The class of 2019 five-star recruit has already committed to attending UCLA, where his brother LiAngelo will play next season and where Lonzo played last year.
The brand's first signature shoe was of course Lonzo's $495 ZO2 Prime, which he has worn sparingly throughout the NBA Summer League.