A$AP Ferg runs the NYC streets in Adidas PureBoost DPR.
Adidas has enlisted the help of A$AP Ferg to help launch the new "Triple Black" PureBoost DPR which will be hitting retailers in a few weeks. The kicks feature a knit construction complete with engineered zones for an adaptive fit and a premium natural feel.
A$AP Ferg initially introduced five Fall colorways of the Adidas PureBoost DPR last month, in an ad campaign that showed the Harlem-native running through the streets of NYC.
According to Adidas, the PureBoost DPR is made to take runners closer to the city streets where no urban environment is unconquerable. The adaptive design features Adidas’ industry leading Boost technology that stores and unleashes energy more effectively every time it hits the ground.
In addition to the knitted upper and beloved Boost technology, the PureBoost DPR features a molded heel counter and a Stretchweb rubber outsole which flexes underfoot.
The Adidas PureBoost DPR "Triple Black" colorway will be available starting December 1st for $170 on adidas.com.