A$AP Ferg and Adidas have partnered to drop an exclusive music track titled “BRAG.”
Adidas Running has launched a brand-new silhouette created especially for the urban city runner, dubbed the Adidas PureBoost Go. Designed for easier changes in direction, the highly adaptive silhouette offers a running experience that’s both thrilling and accessible for all.
To inspire city runners and give back to A$AP Ferg’s Harlem community, Adidas will be refurbishing the running track at Thomas Jefferson Park, which will be finished later this summer. To kick off this initiative A$AP Ferg and Adidas have partnered to drop an exclusive music track titled “BRAG” which will go live on adidas.com on July 24th.
The brand new Expanded Landing Zone, a wider forefoot platform for increased stability in lateral movements, gives street runners ultimate adaptability, so they can change direction with ease and speed. The PureBoost Go also features a Boost midsole, Adidas’ industry-defining technology that offers runners endless energy return. For a more comfortable fit and a better running experience, a deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step.
Captain of adidas Runners NYC Kwasi Kessie said:
“For me, there’s nothing more thrilling than street running through NYC. It’s exciting because it’s so raw and unpredictable and discovering the city in this way is totally unique. adidas’ PureBoost Go is the perfect shoe for city running, it means I can change direction and adapt to anything the city throws at me.”
The Adidas PureBoost Go is now available for men and women in the US for $120 via adidas.com, Adidas stores and select retailers including Finish Line, Champs, Eastbay and Nordstrom. The shoe will be available globally in additional colorways beginning August 22.