AMC will soon be offering its vast clientele a premium subscription service called "AMC Stubs A-List," which will give theatre-goers the chance to watch three movies a week for $19.95 per month. It will now join other membership offers that can allow a visitor to earn discounts on concession items, as well as rewards points. This is the first time the theatre company will offer a fixed number of tickets to its members.
In doing so, AMC will now rival MoviePass in providing a subscription-based service for cinephiles. AMC has been particularly critical of the ticketing-service, which they believe to be unsustainable.
MoviePass has caught wind of AMC's A-List program, which they caustically tweeted about earlier Wednesday morning. "Heard AMC Theaters jumped on board the movie subscription train. Twice the price for 1/4 the theater network and 60% fewer movies. Thanks for making us look good AMC!" the company wrote.
https://twitter.com/_/status/1009435583217913857
https://twitter.com/_/status/1009437065279352832
In response, a representative for AMC notes how they "understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests."
Subscribers will be able to view three movies in a day, whilst being able to watch the same film twice. AMC's premium offerings including IMAX, Dolby Cinema, RealD, 3D, Prime and BigD will also be included in the subscription.
