The hype around Apple AirPods during the Christmas season created a strange divide among Apple product users who measured how hard their flex was with the wireless devices. Earlier this week, Beats unveiled their new Powerbeats Pro which serves as an alternative to the Airpods -- a product that's sparked conversations among scientists about their health risks. However, it looks like Amazon is now getting ready to compete with Apple in the market of wireless headphones. 

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New reports claim Amazon is readying itself to compete against Apple in the world of slight flexes. The tech giant is reportedly currently working on an Alexa-ready Airpod alternative that could drop later this year.

A source close to Amazon told Gurman that “The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year,” and that "The headphones will look and act similar to AirPods, but people working on the product inside Amazon are striving for better audio quality."

Much like the original Alexa products, users can simply summon the virtual assistant by calling her name. The Alexa earbuds will allow users . to pick their songs from Amazon music, access information about the weather, and of course, be able to order products off of Amazon.

Amazon is planning to equip the headphones with tactile controls that allow users to work certain functions by tapping the earbud.

[Via Bloomberg]