Air Jordan 4 "What The" Rumored Release Date Revealed: Best Look Yet

This release is going to have sneakerheads salivating.

BYAlexander Cole
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Image via zSneakerHeadz

This year marks the 30th anniversary of the Air Jordan 4 which was released all the way back in 1989 when Michael Jordan was still fresh in the league and hadn't even won a championship yet. Fans loved the AJ4 at the time of its release and over the years, there have been numerous colorways that have added to the lore of the shoe. Despite all of the new models, fans have a soft spot for the four OG colorways which are known as "White Cement," "Bred," "Military Blue," and "Fire Red."

Over the past few months, there have been teasers for a brand new "What The" colorway which would pay homage to these four OG models. Thanks to the Instagram sneaker account @zsneakerheadz, we now have a couple of detailed images of what the shoe will look like. It's a pretty clean pair of kicks that clearly has the elements of the four colorways above. These OG colors are merged seamlessly and create a style that sneakerheads will be talking about for a long time.

As of right now, the rumored release date is November 23rd with the shoe going for $190 USD. There is no official word yet as to whether or not this is the case so stay tuned for updates as we will be sure to bring them to you. 

https://www.instagram.com/p/B1uGWi4lZKX


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.