Today adidas Running introduces the latest UltraBoost and UltraBoost X, inspired by the bodegas of NYC. The pack features colorful uppers paying homage to the vibrant interiors and exteriors of these NYC staples. 

The beloved UltraBoost running shoes combine comfort and high-performance technology, featuring a stretchy knit upper that adapts to the changing shape of your foot as you run, as well as a responsive midsole cushioning and a flexible outsole deliver a smooth and energized ride.

The men’s UltraBoost features a multicolor primeknit upper complemented by a graphite midfoot cage and laces, a white Boost midsole and black outsole. Similarly the women’s UltraBoost X features a primarily black upper with speckled yellow and white accents, equipped with an ash green outsole and laces that add an additional pop to the clean white Boost midsole.

The bodega-inspired Adidas UltraBoost and UltraBoost X will be available starting September 4 via adidas.com and select retailers for $180. Additionally, as part of the /// <3 NYC campaign that was released last week, Adidas Running will be giving away pairs of the latest UltraBoot to lucky consumers around the city today, August 30.