Adidas has made a killing with their beloved Boost technology, specifically as it pertains to their UltraBoost and NMD silhouettes but they're also making an effort to showcase the upcoming PureBoost 2.0 which is of course grounded by a Boost sole.

The PureBoost 2.0 will be hitting Adidas retailers next Wednesday, February 1st in a plethora of colorways including burgundy, black, white and two shades of blue. Each of the shoes features the familiar knit upper that has become so popular as well.

Adidas has noted that the kicks will be retailing for $140 which is in the ballpark of the wildly popular NMDs.