Introducing the newest addition to the UltraBoost family.
Adidas has just revealed images of their first-ever laceless UltraBoost, adding to the ever-growing lineup of the most comfortable shoe on the market.
Taking a new approach to the insights of Aramis, a motion tracking technology that enables a detailed analysis of the movement of the body, the designers at Adidas integrated key support and functionality features to construct a minimalistic and stylish upper that contours the foot, leaving the runner feeling unstrained, unlaced and free to create.
“In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount,” said Stephan Schneider,Senior Product Manager of adidas Running. “We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family.”
As is the case with many of the UltraBoosts of old, Primeknit, one of the brand's most famous innovations, is central to the design of the UltraBOOST Laceless, and has been put through advanced testing and modification to ensure runners are super-dynamic and free to move, but also supported and stable to achieve peak performance.
The kicks feature a handful of new innovations, including a new sock-like fit and collar construction design which delivers a seamless fit and allows the foot to move in harmony with the upper, as one single unit.
Additionally, there is a reduced amount of stretch in the knitted upper while, a forged Primeknit band is integrated around the midfoot to provide support and lockdown, with expansion zones in the forefoot identified by Aramis. These features combine to contour the foot in a supple, supportive and lightweight construction for a smooth and highly responsive ride.
The Adidas UltraBoost Laceless will be available for $200 starting September 1st in the U.S. on adidas.com.
Check out the first images of the Adidas UltraBoost Laceless in the gallery above.https://twitter.com/_/status/890661903420149761