Adidas Black History Month Shoe Was Cancelled Following Backlash

What were they thinking?

BYAlexander Cole
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Image via Adidas

Sneaker brands like Nike, Jordan, and Adidas have been known for creating a Black History Month collection every February. It's nothing new and has been a long-standing tradition in the sneaker world. While these kicks aren't always popular, they rarely cause any controversy. That changed for Adidas this year when they released an Uncaged Ultraboost for Black History Month, that had absolutely no color on them and was actually all-white.

There were little details of color here and there, but the shoes still received some pretty heavy criticism which forced Adidas to release a statement and pull the shoes from the market.

Per Complex:

"Adidas released a new collection in celebration of Black History Month featuring designs inspired by the Harlem Renaissance. It includes footwear and apparel across a variety of categories. Toward the latter stages of the design process, we added a running shoe to the collection that we later felt did not reflect the spirit or philosophy of how adidas believes we should recognize and honor Black History Month. After careful consideration, we have decided to withdraw the product from the collection."

As of right now, these are still available on SSENSE and the real Black History Month pack will release on February 5th.


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.