Adidas is experiencing tremendous growth in North America and they've recently announced an unprecedented 1st Quarter growth of +31%. That momentum is on the rise, and they're currently seeing strong success in performance running, particularly with UltraBOOST and the AlphaBOUNCE, which we recently praised in our performance review.
The Three Stripes has revealed that the Adidas UltraBOOST Uncaged is their fastest selling performance shoe ever in the U.S, having sold more than 11,000 pairs in the first hour.
The recently unveiled UltraBOOST Uncaged with colored midsoles sold out in one day and their first shipment of AlphaBOUNCE sneakers were gone in just 48 hours- the men's collection sold out in under 12 hours.
From Paul Bowyer, senior director running, adidas North America:
“The momentum we have in running is undeniable. adidas has the best innovations in the industry with BOOST, Primeknit and now BOUNCE. And today, with high style performance products and impactful execution, we’re connecting with consumers like never before. We’re seeing runners switch brands, athletes choose adidas over our competitors and sneakerheads demand a performance shoe. adidas Running will continue to accelerate and we’re eager to share what’s next.”
Nike is still the top dog in The States, but Adidas' rise thanks to the UltraBOOST, AlphaBOUNCE and the wild popularity of the Adidas NMD is creating a noticeable shift in the performance running department.
And there's more to look forward to with the "Multicolor" UltraBOOST and the "Olympic Medal" Pack coming soon.
