Adidas has officially announced that the new 3D technology shoes will be available to purchase for the first time with a limited edition release.
The $333 3D Runner will be available via adidas Confirmed in New York with sign ups starting today (12/12) and reservations opening tomorrow, 12/13. If you successfully reserve a pair of the 3D Runner, you'll be able to pick them up on December 15th at adidas NYC, the brand’s new flagship store.
The innovative shoe features an engineered 3D web structure with dense zones in high force areas and less dense zones in the low force areas, allowing for the optimum level of performance. The 3D Runner also features a 3D printed heel counter, which is integrated into the midsole and avoids the typical process of gluing or stitching. Benefits include greater elasticity, compliancy and support. A black PRIMEKNIT upper ensures high style, superior fit and performance.
“This is just the beginning,” says Mikal Peveto, senior director of adidas’ Future team. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and adidas is leading with cutting edge innovations.”
A limited number of the shoes will also be made available on December 15th in London and Tokyo.
