Adidas teams with Extra Butter for exclusive AlphaBounce Beyond colorway.
Adidas has partnered with New York sneaker and streetwear boutique Extra Butter for an exclusive colorway of the AlphaBounce Beyond, which will release online via shop.extrabutterny.com, as well as the Extra Butter pop-up shop at 101 Stanton Street on Friday, March 16.
To celebrate the launch, Extra Butter will offer complementary services for runners throughout the month including livestreamed VO2 Max testing by custom performance on a Woodway treadmill and Recovery by NormaTec. VO2 Max, which inspired the sneaker's white and blue colorway, is the measurement of the maximum amount of oxygen that an individual can utilize during intense exercise. A recovery space will be available where customers are provided with 20 minute NormaTec leg compression sessions. In addition, Extra Butter and Adidas will host a series of free runs and yoga sessions.
The Alphabounce Beyond is the first major franchise update for the running shoe designed for athletes who use running as a tool to dominate their sport. The Beyond, one of the only training shoes built for running with heel to toe cushioning, is updated for more versatile multidirectional movement including a wider midsole and forged zones for stability and quick cuts and a Continental Rubber outsole for more traction on all surfaces.
Again, the Adidas Alphabounce Beyond Extra Butter exclusive is available March 16 through March 28 for $130 at Extra Butter’s pop-up shop at 101 Stanton Street (a block away from the store at 125 Orchard Street) and shop.extrabutterny.com. The Pop-Up is open from 11 a.m. to 7 p.m.