Adidas Running is giving consumers the opportunity to be part of the sneaker design process by voting for their favorite silhouette, which will then be released as a final product. Adidas is putting the design decisions in the hands of their social media followers via the brand-new Instagram ‘poll’ feature which can be seen in the @AdidasRunning IG story.
The silhouette with the most votes, cast using IG’s new functionality, will be released as an extremely limited-edition model. Only 50 pairs of the voted upon shoe will be created and everyone who votes will have the opportunity to win one of the numbered pairs.
Per Adidas,
Through this social initiative, Adidas Running is enabling its worldwide community to create one specific shoe pattern through a series of customizable options, including, the ultra-cushioned BOOST midsole which for the first time is available for customization in black. Consumers will have the opportunity to vote for one of six unique compositions through the Instagram-based poll.
Included in the design options will be the UltraBoost XENO, which was released as a fully customizable version for the first time last week and features light-responsive XENO iridescent technology details which take on a new form in every light. The crowd-sourced winning silhouette will be produced as a limited run, with each of the shoes numbered from one to 50.
“We are a creator brand first and foremost and we want to harness and celebrate the creativity of our social media community,” said Philipp Schapitz, Director Communications, adidas Running. “We are excited that for the first time in adidas Running we are using social media to enable creators all over the world to together create a unique design which we will then produce. We believe that customization is the best tool of self-expression and we are looking forward to seeing what our community creates for this iconic silhouette”.
The voting poll will go live today for 24 hours from 11 am ET on November 9th, closing at 5pm on the 10th. Voters will have the opportunity to win one of the limited-edition pairs by simply swiping up on the Instagram link.
The poll will be run through the adidas Running Instagram channel, https://www.instagram.com/adidasrunning/ using the hashtag #heretocreate.
