Watch Abra's new music video for "Fruit."
Abra, Awful Records' first lady, hits us today with a music video for the melodic "Fruit," off her album Rose. Abra is currently owning a lane that blends dance vibes with r'n'b with electro-pop, creating an otherworldly sound that we don't hear often, and we've been digging it. She also dropped a video for the album cut "U Kno" back in the summer.
For this visual, directed by JMP, Abra chills on a high-rise balcony with a city-wide view. In a separate scene, she's in a shower soaking wet, wearing only a long black tee while a male co-star looks pretty glum beside her. Check it out up top.
You can cop Rose on iTunes below.