88Rising is the collective home to burgeoning acts such as Rich Brian, Joji, Keith Ape, Higher Brothers, and NIKI. After debuting their compilation Head In the Clouds album this summer, the crew, founded by Sean Miyashiro, has now teamed up with GUESS for a new collaboration—another signal towards the label and collective’s rapid growth in just three years.
“GUESS is a very iconic American brand, woven into the fabric of the Western experience, and yet has such global impact that even our parents wore GUESS jeans religiously,” says Miyashiro.
The new collection features a round of tie-dye T-shirts, sweatshirts, bodysuits, and sweatpants all emblazoned with the classic GUESS vertical stencil logo while the letter “S” doubles as a number “8.”
“Nicolai Marciano from GUESS is always making moves to partner with the future of culture, the people who are moving it forward," he adds. "When 88rising and GUESS met, right away we knew that our visions aligned to make a collaboration for the world that represents the past and the future of culture. The fact that GUESS is partnering with an Asian collective for the first time is such a proud moment for us, and to be a part of what it represents for the world. We are partnering globally to bring energy and life to the brand.”
Currently, all pieces are sold out after running out of stock within 20 minutes. But according 88, the collection will be restocked soon with a new assortment of pieces.
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