Revisiting notable incidents from the Effen-Ciroc rivalry.
Now that 50 Cent and Diddy are two of the richest men in the industry, they conduct their beef via vodka wars, with 50 Cent putting his Effen up against Diddy's Ciroc. With millions of dollars at stake, they both dedicate a substantial portion of their social media posts to pimping vodka, and the primary vehicle by which they both promote their brand and keep the beef alife is Instagram.
Let's take a look back at the history of the battle between "David Effen" and "Ciroc Obama." It now rages fiercer than ever, with no end in sight.