50 Cent's new single, "My Life," may be Fif's biggest record yet, as he explains there is potential for a crossover hit.
The single features Adam Levine and Eminem, thus reaching a wider audience than 50 could accomplish alone, and also a different audience with Levine on the hook. This could result in a crossover hit, at least, that's what 50 is hoping for.
While talking to SOHH, 50 Cent explained the mass appeal of the record. "This may be one of the biggest records that I've recorded because the parties involved in it, the features with me, Em and Adam all on the record at once, our positions all within the music culture, it could turn it into one of the biggest records I've made because it's a song that's susceptible on all music platforms. It can be at Urban, Rhythmic, Top 40 and Crossover Radio all at one time."
Fif also spoke on some technical aspects of the production. "The drum sequence on the 'My Life' production is within the tradition of abiding to the older breakbeats," Fif explained. "It's authentic hip-hop under there, you see what I'm saying? And what I did was after me and Em rapped on the actual record, the traditional strings Em laid on it made it feel like something that could play on Top 40 and Crossover Radio. Adam's tones on the actual record, he sings higher [tones] than the average male solo artist in music right now. It'll all come together to make a record that I feel separates itself apart from anything else. Look at the facts, the proof is in the pudding when it's number one in twelve hours. Usually artists debuting music on iTunes and it's number is usually after the record is played for weeks on radio."
The video for "My Life" can be watched here. Street King Immortal is due out in February.