Drake, Amber Rose, Big Sean, and Jhene Aiko were active on the 'Gram this week.
You can get a good sense of what's going on in hip-hop by simply scrolling through the right Instagram accounts, and you can certainly learn a lot from clicking through our gallery of the best moments from the 'Gram this week.
Amber Rose just launched her MuvaMojis app, which is said to have earned $4 million in its opening week, and to celebrate, she posed with an IRL version of one of her new emojis. Meanwhile, Big Sean and Jhene Aiko posed for a photo shoot for their new collaborative project, Twenty88, and Beyonce also took part in a shoot to promote her new clothing line (we're still hoping for the album soon though!).
Take a look through the best photos in the gallery above. Who won Instagram this week?