Watch Metro Boomin, Zaytoven & Sonny Digital's Beatmakers Round Table Lecture
Metro Boomin, Zaytoven & Sonny Digital
In many ways Atlanta is the most active city in rap right now, and much of that has to do with the prolific and boundary-pushing stable of producers in the city. In a new Red Bull lecture, three of the most well-known beatmakers in the city join rap writer Andrew Noz to talk about their city's creative community, and their respective catalogues.
Young Dolph "How Could" Video
Young Dolph has dropped more videos in 2016 than just about anyone. And these aren't low-budget releases, either. His latest vid is for the Zaytoven-produced track "How Could," off his new album, King of Memphis.
21 Savage "Dip Dip" Video
21 Savage has dropped a video to the track "Dip Dip," off December's Slaughter King mixtape, which granted him a lot of exposure outside of his native Atlanta. "Dip Dip" is one of Savage's more low-key tracks, with more of a focus on his charisma than his fearsome aggression, but the track, produced by Zaytoven, can definitely do damage in the club, especially when it comes time for the hook.
Bankroll Fresh "Poppin Shit" Video
Bankroll Fresh has provided a visual to a track off his self-titled project that dropped at the end of November. "Poppin Shit" is produced by Zaytoven, who is the first to appear in the new video, sitting at the piano effortlessly crafting a smooth jazz melody. Fresh starts rapping, the trap drums come in, and the viewer is taken to an underground club where everyone is donning the most dapper of Prohibition-era attire.
Yo Gotti Feat. Fetty Wap "Tell Me" Video
Yo Gotti Feat. Fetty Wap
Yo Gotti had a stellar latter half to 2015, dropping two mixtapes, The Return and Any Hood America. The former provided a few more hits, starting with "Down in the DM," which has proven to be the biggest track of Gotti's career. The Return also contained a collab with Fetty Wap, "Tell Me," that boasts surprisingly poppy production from Zaytoven. It's surprising "Tell Me" hasn't quite followed the success of "Down in the DM" yet, but the new video should take it to new heights.
Rich The Kid Feat. Wiz Khalifa "Dab Fever" Video (Prod. Zaytoven)
Rich The Kid Feat. Wiz Khalifa
Society has come down with an acute case of Dab Fever, not to be confused with Dengue Fever. That is the subject matter at hand on Rich the Kid's "Dab Fever" feat.
BWA Kane Feat. Kevin Gates "While She Talkin" Video
BWA Kane Feat. Kevin Gates
We're less than two weeks away from the release of Kevin Gates' debut album, Islah, which should take him to new heights in the rap game. Another one of Gates' goals for this year will be to earn some shine for his BreadWinners crew and label.
Shy Glizzy "Winning" Video
Following last month's "No Sleep," Shy Glizzy has dropped another visual off his underrated collab mixtape with Zaytoven, For Trappers Only, released at the end of September. The new "Winning" video takes viewers to Glizzy's home hood in D.C., stunting everywhere from rooftops to abandoned warehouses, always avoiding the spiteful gaze of the neighborhood police.
EZ Mac Feat. Veli Sosa "Dope Boy" Video (Prod. By Zaytoven) (Heatseekers)
Zaytoven is on quite a tear right now, producing countless hits for the likes of Future an Migos over the last couple of years. EZ Mac is the latest rapper to work with the ATL beatmaker, and his nasally drawl is as perfect a match for the producer's bouncy pan-flute sounds as any of his other collaborators. Today he's shared the video for his track "Dope Boy," which features Veli Sosa and appears on his Mactavis mixtape.
Migos "Say So" Video (Prod. Zaytoven)
For their latest video off of recent mixtape Back to the Bando, Migos heads to legendary Atlanta strip club Magic City. They get there around 7 PM and don't leave until 4:30 in the morning, when the party continues back in their trailer (ladies must twerk if they want to get in).
21 Savage "Woah" Video (Prod. Zaytoven)
21 Savage has had the opportunity to work with some of the best producers in Atlanta -- he dropped a collaborative tape with Sonny Digital called Free Guwop, and his most recent video tackles "Woah," which appeared on his Slaughter Tape and featured the production of Zaytoven.
BTS Of Jeezy's "Church In These Streets" Video
Jeezy has been consistently raising the anticipation for his upcoming album, Church in These Streets. He's already unveiled 4 tracks off the album, and he's about to release the video to the Zaytoven-produced title track. Along with sharing the album's cover art tonight, Jeezy has given fans a behind-the-scenes look at the upcoming "Church in These Streets" video.
Young Scooter Feat. Future "Hit It Raw" Video
Young Scooter Feat. Future
Young Scooter cemented his rep as one of the hottest ATL street rappers with his latest mixtape, Juggathon, entirely produced by Zaytoven. He's now given a video to the tape's biggest track, "Hit It Raw," featuring his Freebandz boss, Future.
Jeezy Speaks Fan Video
Last week, Jeezy, aka Pastor Young, wrote a letter to his community and to minorities across America in conjunction with the release of his new single, "God." He soon released an audio recording of himself reading the letter over a backdrop of inspirational piano, courtesy of Zaytoven, who regularly plays the organ in church. Jeezy's words were moving enough to prompt a fan to create a montage of powerful images to be shown along with the sermon. Read an excerpt from the speech below:
Young Dro "Ugh" Video
Young Dro comes through with a video for "Ugh," the lead single off his forthcoming album Da Reality Show. Dro adopts a more modern flow than he would have used in his "Shoulder Lean" days, but it's nothing off his back as he goes way in on this grooving Zaytoven instrumental. The visual component has him with the squad dabbing it up in Blue Ivory and outside JJ's Rib Shack down in Atlanta.
Rich The Kid "Sick Wit It" Video (Prod. Zaytoven)
Rich The Kid
Rich the Kid kicks things up a notch in his new video for Flexin On Purpose single "Sick Wit It." The track itself is a veritable banger, with Rich doing his thing over a vintage piece of Zaytoven production. "Sick with it, whole pint I po' up/ Actavis, purple I'm slowed up."
Key! "Acetone" Video (Prod. By Zaytoven & Metro Boomin)
If you were to ask someone who the two hottest producers in Atlanta are right now, they'd probably answer Metro Boomin and Zaytoven. It's enough of an achievement to get a beat from either one, but on "Acetone," Key! has recruited both production masterminds for the glimmering instrumental.
Cap 1 "1000 Pints" Video
Today 2 Chainz protege gives us the video for "1000 Pints" off his January 2015 opus Bird Bath EP. As you might expect the Zaytoven X Cassius Jay-produced beat goes pretty damn hard. This joint is super catchy and basically feels like one long hook. It wasn't going to be easy for the video to live up to the song, but chalk this one up in the column for Cap 1 and co.
Future "Lay Up" Video
To continue his on-going “Monster Monday” series, Future decides to close out Memorial Day Weekend with a brand new video for “Lay Up”, from his Beast Mode project.
Watch "808 The Movie" Starring Sean Teezy, Zaytoven, And Yung Joc
Directed by Figvrati Films, "808 The Movie" tells the story of our young protagonist 28-year old cook named Teezy who endeavors to claim the ranks and make it as a hip-hop producer in Atlanta. The film is a savory blend of reality and fiction, dramatizing Teezy's rise to stardom with scripted arguments with his family and friends and featuring prominent appearances from Zaytoven, Yung Joc, VABP (Lex Luger's crew), and more. Fast forward to 20:43 and 33:40 for some particularly fuego ATL beats.