Amid a bleak outlook from Wall Street because of a recent norovirus outbreak, Chipotle is trying to change their image with the help of one of rap's most influential groups.

Wu-Tang Clan's de facto leader, RZA, is the star of Chipotle's newest commercial campaign, which introduces the concept of Savor Wavs, an app that allows you to change your order into music, featuring remixes from several groups including the Wu. Check out the video of the ad below.

Though there's nothing inherently wrong with the commercial itself, it smacks of at least some vague sense of desperation. With hip-hop now the most dominant music genre in the United States, they're trying to appeal to the "hip" demographic, but some people are already calling the company on the carpet for this awkward attempt at being cool.