Word Up: New Emcees & New Fans

Word Up: New Emcees & New Fans

Word up HNHH viewers, welcome to a new feature on HNHH where we will discuss some relevant shit going on in the hip-hop world. It shall be called Word Up. Let us begin.

There's a new breed of rappers emerging. There are a ton of new emcees on the scene establishing a different sound, whether it be new-age, drug-inspired or not. Of these new spitters, some are white. Some are female. Some are female AND white. That shit cray. Or maybe it would have been considered so back in the day. But in today's culture, it's all good. Why is hip-hop culture now ready for the white female rapper?

Hip-hop has progressed as a culture, and although many like to say that hip-hop is dead, I must disagree. There are many talented (and obviously some are not-so-talented) hip-hop artists out there, and they are expanding to appeal to a wider audience. More white kids. Indie kids. Hipster kids. A new generation of hip-hop fans are on the rise. But what rap are these kids consuming? They are into the likes of Kreayshawn & Iggy Azalea (and I know that Lil B is neither white nor female, but the hipsters that love Kreayshawn & Iggy are usually also loving Lil B's shit).

(Iggy Azalea- "Iggy In Moscow")

These basic rappers appeal to this new generation of hip-hop fans perhaps because they are so a-typical from what the rap game usually consists of. The new generation of hip-hop fans are into things that may have been considered soft once upon a time, such as skinny jeans, V-necks, and the high-end designer brands that A$AP Rocky raps about like Raf Simons & Rick Owens. A$AP Rocky is outspoken on the fact that his crew was wearing skinny jeans before it was cool. The hipster generation likes to like what others don't, they are all about saying, “I did that before it was cool.”

The white female rapper may seem out of place in the male-dominated hip-hop world, and that is why the new generation of hip-hop fans will like her, even if her rhyme skills are sub-par. Hip-hop is at the forefront of culture right now, maybe because of the simple progression of time and but especially because of the internet, and this allows for a different variety of emcees to try the mic. I have to momentarily bring Drake into this because he was among the first to bring change to this generation's rap game. Yes, some (i.e. Common) say he is soft, but at the same time he has a huge following filled with this new generation of hip-hop fans.

Lest we forget that there are other female rappers coming up right now with skills, such as Lola Monroe and Azealia Banks (who both happen to be black).

(Azealia Banks- "212")

Azealia Banks is definitely on some other-other shit. She raps over techno or dance-inspired beats and has come out as a bisexual. Back in the day this certainly would have been a no-no. But the new generation of hip-hop fans recieve her with open arms. It probably doesn't hurt that Azealia is one of the five people that Kanye West follows on Twitter and he has praised her new sound.

What's up guys, what do you think?

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