The following day, and the main reason we came down-- Tory Lanez's 30 Days in LA show with Pell and Kweku Collins at the Echoplex on Sunset Blvd-- begins much like any other day, with breakfast. I take that back actually, it wasn't like any other day, because we absolutely went in on breakfast (which became somewhat of a trend for this trip), ordering each our own meal, and then a serving of french toast on the side, smothered in whip cream, berries and maple syrup. I'll spare you the rest of the food details so as not to incite jealousy, instead I'll just embed a photo of it.
Although by now it might sound like we came to LA for the food, we really came for Tory's headlining show-- not only an HNHH bestie and mainstay, but a top pick for Redbull. It only made sense to come together for this particular event out of the month-long series. Last night's show featured Pell and Kweku Collins as opening acts, both rising artists whom we've co-signed in the past (Kweku here and Pell here), and both of whom have been tapped by Redbull Sound Select. Pell is set to get the ball rolling as a RBSS artist in 2017, but ahead of that, he shared a few words with me on his plans with the program (while remaining sufficiently vague, although we can't blame him not wanting to spoil the fun). "Redbull and I have been cooking up some ideas," Pell says-- you might have also seen the New Orleans rapper all over HNHH Snapchat (@hnhhsnaps) last night. "They really care about my vision as an artist, and are letting me put my music and voice first - it's awesome. We are building something really special. I can't wait for people to experience everything. It's gonna be a crazy year."
Kweku Collins has been building his relationship with RBSS ever since his Nat Love project released in April of 2016. How does one even link with RBSS? It sounds like they will just find you if the fit is right-- so basically, focus on creating dopeness, and dopeness will follow. Kweku tells us, "Shortly after Nat Love dropped I played a show in Philadelphia with Redbull Sound Select that was curated by Afropunk. Our relationship has developed over time since then." He went on, "My relationship with RBSS is still fairly new, so I haven’t been able to flesh out collaborations with anyone just yet. I have been able to meet some really talented artists through RBSS like In The Whale, H09909."
Kweku also gave his take on what sets RBSS apart from other brands that might attempt to embed themselves in local scenes, and pop culture as a whole, quite accurately too: "I think what sets RBSS apart is that they have footing in so many different cultures. They understand how to inject themselves into a culture without losing authenticity and losing the focus of what that culture is about. The RB skate stuff is still corporate, but they really put on for skateboarding. Same with Sound Select from what I’ve seen. It’s Redbull so it’s still very corporate, but they put on for artists. The cultures they immerse themselves in, they actually put on for."