London-based label Palace is opening up a brand new store in New York City next Friday, May 5th, just two years after they opened the doors to their London flagship. 

In promotion of the new Stateside space, Palace enlisted the help of actor Leo Fitzpatrick (Johnny Weeks from The Wire) and streetwear icon Jonah Hill for this hilarious ad in which the comedian proclaims,

"Shut your fuckin' mouth for a second. I need money. I don't need to be doing these stupid little skateboard advertisements for fucking stickers."

Hill has teamed up with Palace in the past promoting their Reebok collaboration, so one has to wonder if the two parties have more in store once the move to NYC is complete.

No word on Palace NYC's exact location just yet, but you can check out the ad starring Jonah Hill below.