Virgil Abloh & Nike Show Off "Athlete In Progress" Collection With New Ad

Caster Semenya is the face of the campaign.

BYAlexander Cole
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Image via Nike

Ever since Nike teamed up with Off-White's Virgil Abloh, the two brands have created some incredible sneakers and apparel. As Abloh has ventured into the world of sportswear fashion, he has focused his efforts on women's apparel which is reflected in the Nike "Athlete In Progress" collection. Today, Nike released the promotional trailer for the collection which features women's Olympic running champion Caster Semenya.

This collection was first revealed back in September for a fashion show in Paris and will finally be released to the world on Thursday, June 27th. Included in the collection will be the Off-White x Nike Zoom Terra Kiger 5 which Semenya can be seen wearing in the video.

"I started talking with Nike about this women’s running project last summer and at the time, I was very much inspired by the aesthetic and style of track and field athletes. As a result, I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection," Abloh said in a Nike release.

The collection will put a large focus on track and field apparel which will certainly be good news for all of the runners out there who are looking for some fresh gear.


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.