Vans doesn't take kindly to Third Party Infringement, let it be known. The footwear brand, synonymous with the skate-boom in the late 70s-early 80s, has filed a cease-and-desist lawsuit over claims Target copied every vestige of their iconic "Old Skool" sneaker model, for a nearly-identical model exclusive to Target retail outlets. Unless we've got our all wrong, the following diptych reasonably settles the accord, but let's just see where the trial takes both parties. My suspicion: they settle out of court.
https://twitter.com/_/status/1076876871730528256
It's widely known that Vans established their low-cut shoe no later than in 1977. Vans' cease-and-desist injunction isn't only based on the signature stripe that appears on the contours of the shoe on each side. Vans is also contending that Target "intentionally copied the distinctive look" in order to cause mass confusion and boost their own brand potential - this according to a TMZ report.
https://twitter.com/_/status/814939809391091713
Since catching wind of the lawsuit, Target has taken a respectful stance towards the reputed sneaker brand, choosing instead to settle the matter in private channels. Vans is thereby seeking all the profits from Target's copycat "Carmella Lace-Up," as well as the destruction of the production line, and every single model that remains unsold in stores. This isn't the first or the last time Vans will be forced to play the "tough guy." In 2016 they rolled up their sleeves when a designer working for Sketchers "carelessly" borrowed one of their ideas.
