UA launches their first "smart" golf shoe.
With the 2016 Open Championship now complete, Under Armour has shared how their Golf and Connected Fitness teams partnered with Jordan Spieth in a unique way leading up to the tournament.
Using Under Armour’s connected fitness platform, UA Record, Spieth has been tracking his sleep, fitness, daily activity and nutrition as he trains for play.
However, Jordan could not wear a wearable device (UA Band) on the course to track his performance during competition, so Under Armour created a solution just for him, Under Armour's first-ever, custom, smart golf shoe. The shoes are built from the same foundation as the UA Drive One golf shoe, which launched in April, and houses the same sensor technology that is found in the brand’s first smart shoe – the Speedform Gemini 2 Record Equipped.
Data was collected through an embedded motion sensor within the midsole of the shoe that automatically tracked performance metrics such as distance and steps – a total of 13,541 steps for the complete 18-hole course.
Could we be seeing a smart basketball shoe for the likes of Stephen Curry or a smart football cleat for Tom Brady and Cam Newton? As Under Armour continues to push the envelope with innovative footwear we wouldn't be surprised if more technologically advanced kicks make their way onto the court and/or field in the near future.