Tyler, The Creator is a man of many talents, besides being a rapper and producer, he's also become quite involved in design, visualizing the increasingly popular Odd Future clothing line.
His latest venture appears to be maple syrup, with a new song and ad dedicated to Aunt Wang, the new brand Tyler has come up with. Of course, to promote the product (which may simply be a promotion in itself, but real bottles will reportedly be available soon), the OF boys have given us both an absurdist commercial (directed by Wolf Haley, himself), as well as an experimental ballad.
The track finds Tyler manipulating his voice in bizarre new ways, but ultimately results in a drunkenly-swaying psychelelic gem, not unlike something from his "Analog" series. Colombian singer Kali Uchis provides a more conventional vocal foil to Tyler's meanderings.
Quotable Lyrics:
I can't wait to take you home
I've been waiting all day to heat you up
Cover you in butter
Then I'ma drown you in syrup
