Universal Music Publishing Group has finally locked down an artist they've been "chasing for years," according to the label's chairman and CEO, Jody Gerson. Fresh off the announcement of a #1 album with Birds In The Trap Sing McKnight, Travis Scott has signed a worldwide deal with Grand Hustle Publishing/Universal Music Publishing Group.
Billboard reports on the new deal this morning, speaking with Gerson. The chairman refers to Travis as a "rockstar" (this appears to be a new keyword for rappers), saying, "I’ve been chasing Travis Scott for years. His talent and ambitions are limitless. He’s a rock star, as well as being a brilliant writer/producer."
The deal will include all of Travis Scott's catalogue, Birds In The Trap Sing McKnight not withheld, and it should definitely help spread La Flame's music even further.
