At this point, Travis Scott fans will buy anything that the rapper decides to hawk as his official merchandise. The successful hitmaker is a king of the merch game, getting thousands of youthful fans decked out in the latest Astroworld offerings. Clearly, La Flame has a keen eye for design, teaming up with Nike and Jordan Brand for a number of hyped collaborations thus far. His next sneaker will be the Nike Air Max 270 and, as the release date nears, Travis felt like trolling his fans.
Sharing a link via Twitter, the Houston rapper invited fans to shop at the Cactus Trails Trading Co. The website has been masterfully designed to mimic a cheaply-designed shop, offering products that you'll need on the hiking trail while wearing your new La Flame joints.
https://twitter.com/_/status/1263832196219052035
Among the new products being sold as official Travis Scott merch, fans can buy a $900 desert rug, a $345 trail guide named "Jack," an $8 bag of trail mix, a $50 vacuum that doubles as a basketball hoop, a $5,000 toy beetle, and a pre-worn pair of socks. Just what I've been hoping for!
Of course, none of these products are actually real. When you click to check out, you'll be sent to a new website (Travis' actual webshop) where official photos of the Air Max 270 Cactus Trails are found. There's also some stylish new Nike-designed gear waiting for you to cop.
You can't knock his merch hustle. This is clever. The new sneakers will be released on May 29.
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