Big K.R.I.T- Pay Attention (Feat. Rico Love)
Big K.R.I.T. has plenty of cred, but he's yet to have a true pop moment, which has kept him firmly outside of the top tier of rappers. The rapper could easily continue to make great records as an underground king for the remainder of his career, but it seems he'd like to make that jump to the big leagues, but completely on his own terms. Thus, his stabs at crossover appeal have always been tasteful, but haven't been granted the radio play they deserve ("Just Last Week", which boasted a pretty big Future hook, comes to mind).
"Pay Attention", a new collaboration with Rico Love operates in a similar zone. A mid-tempo, R&B-lead jam, the song incorporates a catchy hook, without sacrificing any of K.R.I.T.'s emotional delivery, and keeping some distinctly southern elements intact as well.