Russell Simmons is one of the few people who can rightfully claim the title of “hip hop mogul,” the former Def Jam executive and wildly successful businessman is model of success in hip hop and beyond. Mass Appeal followed Simmons around for a day and put together a short documentary on his day-to-day life. Watch the latest episode of Too Old To Die Young below.

It’s great to see how someone so powerful operates on a human level, but it’s especially awesome to hear his perspective on creativity and what being a creative entrepreneur means. Simmons explains why his nickname is Rush, and why he loves yoga and cryotherapy.

Simmons comes off as a truly insightful and thoughtful guy throughout the whole thing. His next moves are a hip hop musical and pushing back against President Trump’s politics.