Posted by , Nov 1, 2016 at 10:20pm
The Weeknd will be starring in & curating a new line of clothes for H&M's Spring campaign.

It looks like The Weeknd is taking his next business venture to H&M. On Tuesday, the R&B singer decided to announce that he’s starring in & curating a new clothing line for the Swedish clothing company.

The singer will star in the company’s Spring 2017 campaign, which will also feature new collaborative pieces developed with the Weeknd’s XO brand. Unfortunately, there isn’t much else known about the upcoming collaboration, other than Abel will be handpicking the clothes.  

“All details on the collection will stay undisclosed for a bit longer,” the company said. “The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.”

Check out a sneak peek of the collection via Weeknd’s IG (below), and we’ll continue to keep you posted as more info on their collab surfaces.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on

The Weeknd Announces H&M Collaboration

The Weeknd will be starring in & curating a new line of clothes for H&M's Spring campaign.


It looks like The Weeknd is taking his next business venture to H&M. On Tuesday, the R&B singer decided to announce that he’s starring in & curating a new clothing line for the Swedish clothing company.

The singer will star in the company’s Spring 2017 campaign, which will also feature new collaborative pieces developed with the Weeknd’s XO brand. Unfortunately, there isn’t much else known about the upcoming collaboration, other than Abel will be handpicking the clothes.  

“All details on the collection will stay undisclosed for a bit longer,” the company said. “The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.”

Check out a sneak peek of the collection via Weeknd’s IG (below), and we’ll continue to keep you posted as more info on their collab surfaces.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on

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