TDE CEO Responds To "Negative" Portrayal In Kendrick Lamar's GQ Cover Story [Update: GQ Defends Story]

TDE CEO Responds To "Negative" Portrayal In Kendrick Lamar's GQ Cover Story [Update: GQ Defends Story]

Anthony “Top Dawg” Tiffith, the CEO of TDE, has released a statement that blasts GQ for casting his label in a "Negative" light, and containg "racial overtones".

Kendrick Lamar recently appeared on the cover of GQ's "Men Of The Year" issue, which would seem like an honor, but according to TDE CEO, Anthony “Top Dawg” Tiffith the story put the label in a "negative light".

Tiffith has released a statement detailing his issues with GQ, in which he accuses the magazine's write-up of having "racial overtones," and reveals that he pulled Kendrick out of a GQ performance last week as a protest.

The statement can be read in full below.

In 2004, I founded Top Dawg Entertainment (TDE) with the goal of providing a home for west coast artists and a platform for these artists to express themselves freely and to give their music to the world. From our beginning in 2005 with Jay Rock, to developing Kendrick Lamar, ScHoolboy Q, and Ab-Soul, to most recently signing Isaiah Rashad and SZA. We, as TDE, have always prided ourselves in doing everything with heart, honor, and respect.

This week, Kendrick Lamar was named one of GQ’s 2013 Men Of The Year, an honor that should have been celebrated as a milestone in his career and for the company. Instead, the story, written by Steve Marsh, put myself and my company in a negative light. Marsh’s story was more focused on what most people would see as drama or bs. To say he was “surprised at our discipline” is completely disrespectful. Instead of putting emphasis on the good that TDE has done for west coast music, and for hip hop as a whole, he spoke on what most people would consider whats wrong with Hip Hop music. Furthermore, Kendrick deserved to be accurately documented. The racial overtones, immediately reminded everyone of a time in hip-hop that was destroyed by violence, resulting in the loss of two of our biggest stars. We would expect more from a publication with the stature and reputation that GQ has. As a result of this misrepresentation, I pulled Kendrick from his performance at GQ’s annual Man Of The Year party Tuesday, November 12th.

While we think it’s a tremendous honor to be named as one of the Men Of The Year, these lazy comparisons and offensive suggestions are something we won’t tolerate. Our reputation, work ethic, and product is something that we guard with our lives.

[Update: GQ Defends Story]

GQ Editor-In-Chief Jim Nelson has responded to Tiffith's issues in a statement released on the magazine's website. Nelson claims to be "mystified" by the accusations, and urges people to read the story for themselves. He also expresses disappointment in Lamar's cancellation of his GQ perfromance, but stresses that the unfortunate situation has not made him any less of a fan of the Compton rapper.

Read his full statement below.

“Kendrick Lamar is one of the most talented new musicians to arrive on the scene in years. That’s the reason we chose to celebrate him, wrote an incredibly positive article declaring him the next King of Rap, and gave him our highest honor: putting him on the cover of our Men of the Year issue. I’m not sure how you can spin that into a bad thing, and I encourage anyone interested to read the story and see for themselves. We were mystified and sorely disappointed by Top Dawg’s decision to pull him at the last minute from the performance he had promised to give. The real shame is that people were deprived of the joy of seeing Kendrick perform live. I’m still a huge fan.”—Jim Nelson, GQ editor-in-chief.

[via]

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