#TBT: Soulja Boy
Revisiting Soulja Boy's peak, from 2007 to 2010.
Soulja Boy's decision to title his debut album SouljaBoyTellEm.com mirrored the brazen Finga Lickin advertisement on the cover of DJ Khaled's I Changed A Lot eight years later. Indeed, Soulja Boy was an early iteration of Snapchat God-era Khaled, a divisive marketing genius and the first rap artist to harness the full potential of the internet to promote his brand.
Soulja debut single "Crank That" had the streets on fire upon impact, and though he never built a successful stable of artists out of his Stacks on Deck Entertainment (SODMG) label, his innovative approach in the late aughts made an indelible mark on the rap game.
Click through the gallery to revisit Soulja's successful run from 2007 to 2010.