Adidas may take the crown when it comes to producing blasphemous, freakish, downright heinous sneakers. Teddy bear heads for tongues, wings hanging off the back of sneakers, and don't forget the time they made those shoes with shackles attached. There is seemingly nothing Adidas won't try.
Enter: an egotistical wildcard who refers to himself as a God, wears leather kilts, raps through a diamond mask, and wants nothing more than to produce expensive gear that will topple the Jordan brand… this could be the end of the sneaker game as we know it.
Even Kanye West has had enough of the Red October Nike Air Yeezy 2. The always controversial rapper confirmed at his Yeezus show in New York that he has committed to Adidas. Yeezy will team up with the Adidas Y-3 line to form the "YEEZI", with an "i", clothing and sneaker line.
Will resale prices on the Adidas Y-3 "Yeezi" line be as outrageous as the Nike Air Yeezy's? Time will tell. Just hoping he doesn't come up with any clever "Black February" or "Green March" colorways because the internet will probably melt and it will ruin all of our lives.