Slim Jesus is the latest rapper to go viral, thanks to his music video for "Drill Time." He quickly earned himself a name on the web, but that came with a lot of trolling and a lot of hating.
The idea of a viral video is something music industry marketers dream of. Unfortunately, not everything goes viral. It takes a rare combination of things that professors get paid thousands a year to teach. Shit, they get tenure.
“Internet rapper” has generally forever been considered a negative term. In the eyes of many core hip-hop heads, being real life-hot is always more favorable than being internet-hot. Often, however, it’s the opposite that’s true.
As much as we think times change, they really don't. We like the music we like, regardless of what our parents think. Then something even newer comes out, and we say it isn't as good as the old days.
Probably the greatest rendition of this song since the original, Jimmy Fallon's team spliced together an amazing clip which features NBC news anchors Brian Williams and Lester Holt doing "Rapper's Delight" by The Sugar Hill Gang.