The Toronto Raptors are undergoing a culture overhaul with their franchise. They brought in a new GM, Masai Ujiri, whose first order of business was trading Andrea Bargnani, who was an albatross of sorts of the Bryan Colangelo helmed era.
The Toronto Raptors are attempting an brand overhaul, and as part of that effort made a bid and earned the right to host the 2016 All Star Weekend. They aren't stopping there however, as the Raps have taken a page out of the Brooklyn Nets marketing book and enlisted a local famous rap icon to help with the team's branding.
Drake will be at the press conference tomorrow announcing Toronto will receive the 2016 All-Star game.