After rolling out the trailer Friday, Sprite X The FADER roll out the second installment of FADER X Sprite's "Obey Your Thirst" doc series, starring the one and only Nas. He reflects on his rise to stardom:
Sprite launched it's new documentary series with arguably the biggest man in rap right now, Drake, and it's following it up with a look at one of the genre's most influential figures. Nas will guest in the next doc, sharing knowledge of his long career.
Sprite has always had a connection to rap music. As an advertiser, they were one of the first brands to promote their product with the assistance of rappers, and to specifically target an urban audience in so doing.
It would seem like a no brainer, rap and advertising belong together, but the ad industry didn't always recognize what hip-hop could really do for marketing. This all changed in the 1980s. Each side began realizing what the other could for them.