sprite

All-Star weekend is definitely upon us. With Kanye West gracing the stage at tonight’s 1st Annual Roc City Classic Event, we now have word that Drake and Nas will be doing the same tomorrow night.

It would seem like a no brainer, rap and advertising belong together, but the ad industry didn't always recognize what hip-hop could really do for marketing. This all changed in the 1980s. Each side began realizing what the other could for them. Rappers could help boost sales, and rappers could, of course make money.