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Drake Says Moving To NYC To Pursue Music Is "Dead Now"
Drake X Sprite are killing the branded content game today with the first installment of "Obey Your Thirst," courtesy of FADER.
Drake & Nas Star In Sprite's "Obey Your Verse" Commercial
Earlier this week, it was reported that Sprite was launching a new ad campaign that would feature some quotable rap lyrics on their pop cans, including lyrics from Drake, Nas, Biggie, and Rakim.
Sprite Is Putting Lyrics From Nas, Biggie, Drake & Rakim On Their Cans
Sprite has always had a connection to rap music. As an advertiser, they were one of the first brands to promote their product with the assistance of rappers, and to specifically target an urban audience in so doing.
Drake & Nas To Perform Together At Sprite Concert Friday Night [Update: Drizzy Brings Out Kanye, Travi$ Scott & ILoveMakonnen]
All-Star weekend is definitely upon us. With Kanye West gracing the stage at tonight’s 1st Annual Roc City Classic Event, we now have word that Drake and Nas will be doing the same tomorrow night.