Every March, the relatively small city of Austin, Texas bursts at the seams for a few weeks to host South by Southwest (SXSW), a music, arts and film festival put on in venues around the downtown.
As you are probably aware, the annual SXSW music conference has kicked off in Austin, Texas. The festival will continue into the weekend, and will give many new and veteran artists alike a chance to perform at various showcases.
While SXSW started off as a showcase opportunity for rising artists all of genres, in recent years we've seen the rap genre take on a bigger influence at SXSW, not to mention, bigger artists as well. So, it may not come as a complete surprise that G.O.O.D.