You hear a lot of people making statements about the king of New York, the king of the west coast, and the king of the South, but so far, KXNG Crooked and Rittz seem to be the only rappers gunning for the southwest throne, and they're happy to share it.
It's no secret that hip-hop at large is lacking in original content. If the music isn't about money, it's about sex; if it's not about sex, it's about who's the hardest (no pun intended); if not who's hardest, it's about hip-hop itself.
Rittz has let go of another one from his upcoming sophomore album Next To Nothing. Tackling the prospect of being viewed as a just another "White Rapper," the emcee discusses the setbacks associated with his pigmentation.
"Turn up Rittz"
"Shut up, bitch"
That's the exchange that opens up Rittz's new track "Turn Down," with the Atlanta rapper sounding exasperated when dealing with a woman spouting off one of the most prevalent clichés in the rap game.
Rittz's Strange Music debut, Next To Nothing, drops on September 9th, and today the ATL spitter has shared another leak from it. "Profit" features the other best-known white Southern rapper, Yelawolf, as well as Shawty Fatt.