Keith Cozart, best known to the world as rap's enfant terrible Chief Keef, doesn’t do much to imply a typical career is in the cards for him.
Visibility is the number one law of rap-- if they can’t see/hear/feel you, you don’t actually exist for a lot of people. But the main concern is how do you keep them interested?
After Yelawolf’s first major-label album Radioactive proved to be, well, just that; and failed to meet the standards set by his 2010 mixtape Trunk Muzik, it felt as though - with his second effort Love Story - an explanation or apology was due.
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