It would seem like a no brainer, rap and advertising belong together, but the ad industry didn't always recognize what hip-hop could really do for marketing. This all changed in the 1980s. Each side began realizing what the other could for them.
There’s no better time to celebrate Reebok’s milestone anniversary - the iconic Reebok PUMP sneaker has been around for 25 years – than during the NCAA Basketball’s March Madness.
Emerging Baltimore emcee Rickie Jacobs continues his partnership with Reebok Classics with the new "Reasons To Smile" webisode series, each segment highlighting something that brings him great joy in life. In this episode (realized by the AubGreen Collective
In a new commercial for Reebok x Footlocker, Tyga meets Shaq and finds he's too tall so figures out a way to get to his height.
Peep the new visual for Tyga's "Show You" music video with Future.
Tyga recently took a trip to New York, and while there he hit up Power 105's The Breakfast Club for a 20-minute chat about his new album, Hotel California, and the sales projections for it, Rick Ross' Reebok debacle, as well as if Chris Brown and Drake's beef
Rising emcee Rickie Jacobs stars in this commercial for Reebok Classics' re-release of the "Answer 1" (5/24), a signature shoe Allen Iverson wore during the 1997-1998 NBA season. Shot in Harlem's legendary Rucker Park by Samuel Rogers.