Last year, Kendrick Lamar added his Compton stamp upon Reebok's classic British tennis shoe, making a sneaker that can be worn by both Bloods and Crips in an effort to mitigate the gang violence that plagues his hometown.
It would seem like a no brainer, rap and advertising belong together, but the ad industry didn't always recognize what hip-hop could really do for marketing. This all changed in the 1980s. Each side began realizing what the other could for them.
Every sneaker brand seems to have a premier entertainer or two at the forefront of their marketing, and Reebok for Reebok that’s Kendrick Lamar. He recently linked up with the classic brand to promote their iconic Reebok Classic in white leather.
There’s no better time to celebrate Reebok’s milestone anniversary - the iconic Reebok PUMP sneaker has been around for 25 years – than during the NCAA Basketball’s March Madness.
Kendrick Lamar has been helping Reebok get back on their grind with a brand ambassadorship, and he's even designed a couple pair of sneakers for the company, keeping in line with his vision, one of the pairs is meant to unite gang members with a 'red' and 'blu