Rihanna, who recently launched her own beauty and style agency, is helping design/inspire and promote the FENTY X PUMA Creeper. The rollout of the line began with the release of the suede Creeper dropped in September.
Rihanna continues to grow her relationship with the Puma brand, after coming on board as their creative director last December. We've seen glimpses at her ad campaign with the brand in the past, including most recently a 16-second clip featuring the
PUMA have kicked off a brand new series, The Shoestring Experience, where they pair up artists of their choosing with producers they've never met before (also of their choosing), in order to create a new collaboration on the spot in the studio.
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