Rihanna's first sneaker collaboration with PUMA, the Creeper, was a massive success and the brand is looking looking to capitalize on the popularity of Ri Ri's kicks with three brand new colorways.
Rihanna's been doing big things as the creative director of Puma, and today, she's announced that her Creeper shoe design for the brand will be released in new colorways later this month. So far, we haven't seen any photos of the upcoming models, but we k
Fresh off of its debut at fashion week yesterday, we have a first look at Puma’s “Fenty By Rihanna” sneaker line. We’ll leave the clothing out, but these trainers are distinctive enough to warrant some attention.
Kanye West has made no effort to cover up his hatred toward Nike, the company he left in favor of adidas, but many were surprised when we called out another major clothing brand, PUMA, for trying to "divide the family" with its efforts to court a deal with Kyl
Rihanna, who recently launched her own beauty and style agency, is helping design/inspire and promote the FENTY X PUMA Creeper. The rollout of the line began with the release of the suede Creeper dropped in September.
Rihanna continues to grow her relationship with the Puma brand, after coming on board as their creative director last December. We've seen glimpses at her ad campaign with the brand in the past, including most recently a 16-second clip featuring the
There have been some rumors floating around that Rihanna was set to release a collaborative line with Puma, but it seems her relationship with the brand is a little more official than we thought, as today she's been named the company's creative director.
PUMA have kicked off a brand new series, The Shoestring Experience, where they pair up artists of their choosing with producers they've never met before (also of their choosing), in order to create a new collaboration on the spot in the studio.