PUMA

If you think Adidas and Kanye West are crazy for charging $350 for the Yeezy Boost 750s, wait until you see what PUMA is cooking up with Rihanna for nearly $1,000.

The latest addition to Rihanna's PUMA collection is the high-top, shiny, patent leather boot that she originally wore during the FENTY PUMA by Rihanna AW16 runway show back in February. 

Meek Mill and PUMA have teamed up once again for another installment of the ongoing "Dream Chasers" Collection, featuring the PUMA Basket and the PUMA Blaze Of Glory.

Young Thug, aka No, My Name Is Jeffery, was called upon by PUMA to star in one of their nostaglic campaigns, romanticizing the birth of hip-hop, featuring some 70s flavor. 

Get your wallets ready, Meek Mill has another collab with PUMA dropping this week! That's right, Rihanna isn't the only artist that PUMA is working with at the moment.

The next installment of Rihanna's PUMA collection is ready to launch and it's nothing like the beloved PUMA Creepers.

PUMA is doing its best to carve out a lane for itself in hip hop culture, a tall order given their competition is Nike, Jordan Brand, and adidas.

Rihanna's first sneaker collaboration with PUMA, the Creeper, was a massive success and the brand is looking looking to capitalize on the popularity of Ri Ri's kicks with three brand new colorways. 

Rihanna's been doing big things as the creative director of Puma, and today, she's announced that her Creeper shoe design for the brand will be released in new colorways later this month. So far, we haven't seen any photos of the upcoming models, but we k

When Puma proudly published their 4th quarter earnings for 2015, the numbers showed the athletic-wear brand had surpassed their projected earning by a respectable $34.5 million.

Fresh off of its debut at fashion week yesterday, we have a first look at Puma’s “Fenty By Rihanna” sneaker line. We’ll leave the clothing out, but these trainers are distinctive enough to warrant some attention.

Puma isn’t really considered a major player within the sneaker industry. People definitely wear Pumas, but they can’t touch Nike or Adidas in terms of cultural clout.

Kanye West has made no effort to cover up his hatred toward Nike, the company he left in favor of adidas, but many were surprised when we called out another major clothing brand, PUMA, for trying to "divide the family" with its efforts to court a deal with Kyl

Rihanna, who recently launched her own beauty and style agency, is helping design/inspire and promote the FENTY X PUMA Creeper. The rollout of the line began with the release of the suede Creeper dropped in September.

Rihanna continues to grow her relationship with the Puma brand, after coming on board as their creative director last December. We've seen glimpses at her ad campaign with the brand in the past, including most recently a 16-second clip featuring the

Moreso than ever, brands are looking for ambassadors that have a large reach on social media, and if you're looking for Instagram followings, you could do a hell of a lot worse than Rihanna.

There have been some rumors floating around that Rihanna was set to release a collaborative line with Puma, but it seems her relationship with the brand is a little more official than we thought, as today she's been named the company's creative director.

The powers that be at PUMA have created a new series called "The Shoestring Experience", which finds them pairing up producers and artists who've never met.

The good people at PUMA have created a new series called "The Shoestring Experience", which finds them pairing up artists and producers who've never met.

PUMA have kicked off a brand new series, The Shoestring Experience, where they pair up artists of their choosing with producers they've never met before (also of their choosing), in order to create a new collaboration on the spot in the studio.

PUMA have put together a unique series, where they match up artists with producers they've never met, in the hopes of producing something equally unique and dope.

Rockie Fresh has officially teamed up with Puma, and in this video, he tells the story of his come-up, being from Chicago, and he talks about his love of sneakers and the Puma brand.Thoughts?