The rap game is all about your aesthetic. What you do, how you do it, how you look and how you market yourself are all a massive factor in a successful career. Some rappers take their aesthetic to the next level, creating something completely unique out of their brand.
This week, Hodgy Beats dropped the sequel to 2009's Dena Tape out of the blue on us, pairing up with Don Cannon for twelve dope tracks. For this week's throwback, we thought it'd be appropriate to rewind to 2009 and the first Dena Tape.
It's almost been six years since Odd Future's Hodgy Beats dropped his Dena Tape, a lengthy compilation of tracks taken from his early career. Today, he returns with a sequel, and unlike its predecessor, it's a bit more of a standard mixtape.
Odd Future's Mike G arose from a rather lengthy slumber last fall, dropping off three tracks since November. One of them, the Tyler, The Creator-produced "Highlights," shows up on his new 5 track EP, Award Tour II.
Since they started getting internet buzz in 2009/2010, the Odd Future collective's sound has gone from singular and instantly recognizable to an eclectic, very loosely-connected diaspora of creativity.
The Odd Future-affiliated duo of Syd Tha Kyd and Matt Martians, also known as The Internet, already have production chops for days, as evidenced by their projects Purple Naked Ladies and Live From Space, a release they did with Mac Miller.
With their demented early music and sketch TV show, "Loiter Squad," Odd Future have always had comedy on their minds. Sometimes, as was the case with Tyler, The Creator's hilarious alter ego, Young Nigga, this humor extends to music.
Call this story Halley's Comet because shit this weird only comes around once every 76 years or so. As part of their year-end magazine, clothing company Citizens of Humanity invited none other than ex-boxer Mike Tyson to interview Earl Sweatshirt.
Odd Future's Mike G returned from a long slumber last month with the certifiably great, Pouya and Denzel Curry-assisted "B.M.B," and now he's shared a second track from his upcoming project. Entitled "November," this one seems to have arrived one day late.
Odd Future was a very unified force when they first hit the scene, but the collective has become increasingly disjointed in subsequent years. Hodgy Beats and Left Brain, who make up the duo Mellowhype, are and act that seems to have actively dodged the spotlight recently.