Kanye West has made no effort to cover up his hatred toward Nike, the company he left in favor of adidas, but many were surprised when we called out another major clothing brand, PUMA, for trying to "divide the family" with its efforts to court a deal with Kyl
Kanye West’s track “Facts” dropped just before the New Year, and in it he spends most of the song directly addressing his former relationship with Nike, and current relationship with Adidas.
Kanye West has taking a certain liking to twitter these past couple weeks, sounding off just about everything from his upcoming Yeezy 3 line & his highly anticipated “T.L.O.P.” album to beefing with Wiz Khalifa & trolling with us fake Rolli
Cleveland Cavaliers guard, Matthew Dellavedova, is getting his own signature sneaker. This is not a joke, this is not a drill.
This guy is getting his own signature sneaker! And today, we finally have a preview of what to expect.
The biggest sneakerhead in the NBA probably isn’t who you’d expect. It’s not Kobe, despite his personal player exclusive Air Jordan collection. It isn’t Nick Young, despite his “Swaggy P” nickname.
Last year Nike debuted eight monochromatic "Color Rush" uniforms for select Thursday Night Football games, drawing on inspiration from current and historic uniform schemes- celebrating the hallmarks of each team's identity.
As that saying goes, the future is now. Nike made sure of that at their 2016 Innovation Summit in New York today. Among the many innovative sneakers they unveiled, Nike’s crown jewel is the first ever self-lacing sneakers.
News broke earlier this year that Nike would be retroing the original Hyperdunk, one of the brand's most beloved basketball shoes released in the past 15 years. That isn’t going to be the only Hyperdunk dropping this year, though.
The NBA All-Star game is quickly approaching. The festivities will take place on February 12-14 in Toronto. Every year, Nike uses the weekend as an occasion to release a plethora of new product, and this year is no different.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.
Be careful out there in the wide world of Instagram. Ever since Instagram moved past its initial test period, they’ve been letting anyone and everyone with a few dollars to their name create and run advertising.
It would seem like a no brainer, rap and advertising belong together, but the ad industry didn't always recognize what hip-hop could really do for marketing. This all changed in the 1980s. Each side began realizing what the other could for them.
Today (Feb. 9) saw the release of the Air Yeezy II shoes, known largely by their nickname, the Red Octobers. Eleven minutes after the surprise announcement they were sold out. After just one tweet (from Nike).
As we’ve written before, most NBA players enjoy some type of shoe deal. However, it’s the select few that land signature sneakers who really rake in the big bucks. But are all signature sneakers created equal?