Kanye West has made no effort to cover up his hatred toward Nike, the company he left in favor of adidas, but many were surprised when we called out another major clothing brand, PUMA, for trying to "divide the family" with its efforts to court a deal with Kyl
Kanye West’s track “Facts” dropped just before the New Year, and in it he spends most of the song directly addressing his former relationship with Nike, and current relationship with Adidas.
Kanye West has taking a certain liking to twitter these past couple weeks, sounding off just about everything from his upcoming Yeezy 3 line & his highly anticipated “T.L.O.P.” album to beefing with Wiz Khalifa & trolling with us fake Rolli
The biggest sneakerhead in the NBA probably isn’t who you’d expect. It’s not Kobe, despite his personal player exclusive Air Jordan collection. It isn’t Nick Young, despite his “Swaggy P” nickname.
As that saying goes, the future is now. Nike made sure of that at their 2016 Innovation Summit in New York today. Among the many innovative sneakers they unveiled, Nike’s crown jewel is the first ever self-lacing sneakers.
The NBA All-Star game is quickly approaching. The festivities will take place on February 12-14 in Toronto. Every year, Nike uses the weekend as an occasion to release a plethora of new product, and this year is no different.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.
News broke earlier this year that Nike would be retroing the original Hyperdunk, one of the brand's most beloved basketball shoes released in the past 15 years. That isn’t going to be the only Hyperdunk dropping this year, though.
Be careful out there in the wide world of Instagram. Ever since Instagram moved past its initial test period, they’ve been letting anyone and everyone with a few dollars to their name create and run advertising.
Today (Feb. 9) saw the release of the Air Yeezy II shoes, known largely by their nickname, the Red Octobers. Eleven minutes after the surprise announcement they were sold out. After just one tweet (from Nike).
It would seem like a no brainer, rap and advertising belong together, but the ad industry didn't always recognize what hip-hop could really do for marketing. This all changed in the 1980s. Each side began realizing what the other could for them.
As February approaches, Nike has rolled out their annual Black History Month collection. Aside from sneakers, the collection features hats, tees, shorts and hoodies, all themed with this year’s chosen BHM pattern.
As we’ve written before, most NBA players enjoy some type of shoe deal. However, it’s the select few that land signature sneakers who really rake in the big bucks. But are all signature sneakers created equal?
The NFL Pro Bowl happened yesterday, although you could be forgiven for not realizing it. Even though the superstar-packed performance may not be the most riveting for fans, players understandably relish the opportunity and the honor.
Looks like LeBron James’ All-Star sneakers aren’t the only pair of LeBron 13s releasing this weekend. King James also has a lifestyle-focused pair set to release on the same day as the official All-Star pair.