Nike has been trying out a ton of new things with their classic silhouettes, usually pairing them with modern materials or design elements. This new Air Max 90 Ultra BR is another sneaker that follows this trend.
The ubiquity of the “Crying Jordan” meme has been well-documented, and it doesn’t seem to be phasing out of internet vernacular anytime soon. If anything, it’s only getting bigger, and this Air Jordan custom sneaker is proof.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.
If you’re a sneakerhead, the summertime is basically primetime for you. All those icy soled kicks and fresh white mesh you’ve had tucked away in your closet can finally see the light of day once winter’s wretched weather passes.
News broke earlier this year that Nike would be retroing the original Hyperdunk, one of the brand's most beloved basketball shoes released in the past 15 years. That isn’t going to be the only Hyperdunk dropping this year, though.
As that saying goes, the future is now. Nike made sure of that at their 2016 Innovation Summit in New York today. Among the many innovative sneakers they unveiled, Nike’s crown jewel is the first ever self-lacing sneakers.
Kevin Durant and Stephen Curry aren’t the only players getting upgrades to their signature shoe for the NBA playoffs. The originator of the trend, LeBron James, is getting an “Elite” upgrade to his LeBron 13.
Nike’s marketing holiday “Air Max Day” is fast approaching. Taking place on March 26 each year, the brand asks its fans to rock their Air Max and usually releases some exclusive or rare Nike Air Max sneakers as well.
As we’ve written before, most NBA players enjoy some type of shoe deal. However, it’s the select few that land signature sneakers who really rake in the big bucks. But are all signature sneakers created equal?