Controversy often swirls around Kanye West. Just yesterday, he somewhat-attacked a paparazzi photographer, who is now looking to press charges. A day before that occured, audio surfaced of 'Ye ranting about Taylor Swift after the 2009 VMAs.
Kanye took the world by storm (or at least 66 different locations around the world) last weekend, when he found a new way of marketing: video projections on buildings in various locations. It definitely got the word out about his single "New Slaves" and the accompanying album Yeezus.
Kanye West took the world by storm this weekend when debuting his lead single off Yeezus, "New Slaves." The innovative rapper decided to premiere it by playing it on 66 different buildings worldwide. Thus, it was hard for 'Ye to go unnoticed.