One of the greatest communities on twitter is #NBATwitter, and the NBA has revealed steps to improve that experience by producing a weekly pre-game show that will air exclusively on Twitter's social media platform.
The NBA has officially announced a rule change in an attempt to cut down the "Hack-A-Shaq" gameplan which has recently been used on the likes of DeAndre Jordan, Dwight Howard, Hassan Whiteside, Andre Drummond and more.
Earlier this morning, Adidas officially announced their new long-term contract extension with Kanye West which will see his Yeezy line transcend the lifestyle category and breach the world of sports performance products.
It's way too early to start thinking about the 2016-17 season. The NBA Finals rematch we have all been waiting for will tip off tomorrow, and then there's still the NBA Draft and the Summer of Kevin Durant to look forward to.
The Minnesota Timberwolves' #1 overall pick, Karl-Anthony Towns, was named the 2015-16 NBA Rookie of the Year today in unanimous fashion. All 130 voters selected Towns as the Rookie of the Year and it should come as a surprise to no one.
Kobe Bryant made a grand farewell last month, dropping 60 points in his final game en route to a memorable retirement. However, it looks like the Black Mamba isn’t quite ready to step away from the game completely.
Rebranding can serve a couple purposes. It can be timed to modernize someone’s look to coincide with updating their product, or it can be used to hide the fact that a business is failing miserably.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.
Kobe Bryant ended his illustrious with a bang last night, dropping 60 points and single-handedly pulling the Lakers back from a double-digit deficit before hitting the game-winning jumper in the final minute. Scores of rappers paid a premium just for
Just when you thought Kobe Bryant’s farewell tour was coming to a close and we could finally let the legend of the Black Mamba ride (slither?) off into the sunset, the NBA 2K had to go and pull a nostalgia move on us.
Iggy Azalea has found herself at the center of another internet controversy, but this time she didn’t start it. We’re about to get real deep with this shit, so put on your gossip goggles and buckle up.
Drake's Views From The 6 Album will arrive sometime next month, with some hypothesizing that it will be shared April 2nd on OVO Radio (judging by the 4 + 2 = 6 posters around the city), but even with the LP so close in sight, Drizzy has other business to take
The NBA is linking up with all sorts of musical artists to help them put on for their hometown teams. In the upcoming #MyTeamMyCity project,artists from cities around the US design alternate versions of their favorite teams.